noun
message, signification
Synonyms: acceptation, allusion, bearing, bottom line, connotation, content, context, definition, denotation, drift, effect, essence, explanation, force, gist, heart, hint, implication, import, interpretation, intimation, meat, name of the game, nature of beast, nitty-gritty, nuance, nuts and bolts, pith, point, purport, sense, significance, spirit, stuff, subject, subject matter, substance, suggestion, symbolization, tenor, thrust, understanding, upshot, use, value, worth
noun
intention, aim
Synonyms: animus, design, end, goal, idea, intent, interest, object, plan, point, purpose, trend