noun
bait
Synonyms: allurement, ambush, appeal, attraction, bribe, call, camouflage, carrot, come-on, con game, decoy, delusion, draw, enticement, fake, gimmick, hook, illusion, incentive, inducement, inveiglement, invitation, magnet, mousetrap, pull, seducement, seduction, siren song, sitting duck, snare, sweetener, temptation, tout, trap, trick
Antonyms: deterrent, warning
verb
attract, seduce
Synonyms: allure, bag, bait, beckon, beguile, bewitch, cajole, captivate, capture, catch, charm, come on, decoy, drag, draw, enchant, ensnare, entice, fascinate, grab, haul, hit on, hook, inveigle, invite, lead on, pull, rope, steer, suck in, sweep off one’s feet, tempt, train, turn on
Antonyms: antagonize, disenchant, disgust, dissuade, repulse, turn off