noun
very strong desire
Synonyms: appetite, appetition, compulsion, craving, drive, druthers, fancy, fire in belly, goad, impetus, impulse, incentive, itch, longing, lust, motive, passion, pressure, stimulant, stimulus, sweet tooth, weakness, wish, yearning, yen
Antonyms: dislike, hate
verb
beg, push for, encourage
Synonyms: adjure, advance, advise, advocate, appeal to, ask, attract, beseech, champion, charge, commend, compel, conjure, counsel, countenance, drive, egg on, endorse, entreat, exhort, favor, fire up, force, further, goad, hasten, impel, implore, incite, induce, influence, insist on, inspire, instigate, maneuver, move, plead, press, promote, prompt, propel, propose, push, put up to, rationalize, recommend, request, sanction, solicit, speak for, spur, stimulate, support, tempt, wheedle
Antonyms: discourage, dissuade